In this new era of sustainability, younger shoppers, in an effort to not only express their unique selves but live by their beliefs, have turned to resale shopping as a means of accomplishing both. Alarmed by the rapid increase in climate change and informed on the role the fashion industry plays in contributing to it, millennials and zoomers (members of Gen Z) have opted to shop more responsibly.
Now, more than ever, it is a badge of honor to wear vintage and second-hand clothing. Conformity is out. Creating one’s own unique style, from fashion to furniture, is in. Being a responsible consumer plays an important role in shopping behavior. “The stigma of resale is gone,” said Steven Henke, the director of community development for Revivals. “By shopping resale, you’re showing the world your unique self, that you’re an empowered shopper committed to saving the planet, and that you care about where your money goes; 100% of the sales at Revivals goes directly to health care for those who otherwise can’t afford it.”
“At Revivals, you’ll find pre-loved mixed-century mod that allows you to dress without looking like you’re going to a decade-themed party.” Accessories are key, and he notes that “for men and women, the right belt and the right bangle make any look soar.”
“Freedom to be yourself has continued to evolve in the last 5 years,” he added. Young people are, in general, more politically and socially aware. There is a sense of hope and optimism when you look at young people today. They’re making it a better, more equal world.”