REVIVALS News and Inspiration

Revivals Stores Celebrates 25 years in the Coachella Valley

Steven Henke, DAP’s Director of Brand Marketing, talks with Ben Patrick Johnson of KGay 106.5 about Revivals Stores 25th Anniversary of supporting the mission of Desert AIDS Project.
Revivals Stores, with locations in Palm Springs, Cathedral City, and Palm Springs marks its 25th anniversary in business this month.  From its beginning as one store on Vela Rd. near the Palm Springs Airport in 1995, Revivals continues to keep customers, volunteers, and donors coming back, even during this health crisis.

Promotion to Thank Shoppers

To celebrate more than two decades of support and excellent shopping deals, Revivals Stores is inviting everyone to “Join the Treasure Hunt” and enjoy 50% OFF on select items throughout its stores beginning November 1 and extending through the 25th.

These special sale items will have a Revivals 25th Anniversary sticker on them and will be from Revivals new and resale inventory from all store departments.

Known for influencing Coachella Valley resale industry by combining vintage and retail, Revivals is well known for affordability, discoverability, and its commitment to community.

100% of Revivals Stores profits (about $1 million annually) support comprehensive healthcare for the 7,000 residents of the Coachella Valley who call DAP their healthcare home.

The resale store chain’s broad community of generous donors guarantees a steady supply of stellar resale merchandise alongside brand-new furniture and home décor.

Volunteers Make Revivals Special

The retailer is also celebrating the volunteers who make Revivals a unique shopping experience.

“For twenty-five years, volunteers at Revivals have been changing the world, one hour at a time,” says Marci Lerner, volunteer coordinator for Revivals Stores.  “We asked them to share why they donate their time and talent – the reasons are as unique as the volunteers themselves.”

  • “As a retired IRS Agent, I like the focus and responsibility volunteering provides me.  It is especially important during COVID to keep my life on a steady keel.” – Steve S
  • “Volunteering provides me a unique opportunity to give back to an organization that has done and still is unreserved in its support of those who live with HIV and AIDS.  They have been a beacon of hope for so long.  It is a small, yet significant way for Revivals to continue to champion the needs of the community.” – Gary
  • “Volunteering helps me to feel part of the greater picture of supporting those in need.  It also enables me to use my skills to help others.  In addition, the social interaction and attention to detail assists in building cognitive strength.” – Guy
  • “Due to COVID, I’m unemployed and for the first time I have time to give back to my community.” – Sue
  • “Volunteering gives me purpose.  Revivals is the best volunteer organization.  What DAP services provide to clients is par none.  And the treatment of volunteers is amazing at Revivals.” – John

Revivals Stores Roots Are in Making Healthcare Attainable

The financial contribution that Revivals Stores provides to DAP Health is more important today than ever before, according to David Brinkman, CEO.

“The AIDS crisis taught us that a community response is the most effective response if we want to address gaps in healthcare,” he said. “When people are in need and in fear, we must remember our humanity and take a place on the front lines.”

As DAP continues fighting to end HIV in the Coachella Valley, it has is also addressing healthcare inequities affecting the poor, which COVID has increased.

The Mystique of Revivals Stores

Revivals is reinventing resale, adding brand new items at affordable prices.  Selling never-used items such as bedding is old hat for the 25-year-old retailer; it’s been doing that for more than a decade-and-a-half. But five years ago, the decision was made to get into the new home décor business. Today, locals vote Revivals ‘Best Furniture Store’ because of its affordable collection of trend-right items. A leader in retail,  Revivals is the only thrift shop in America to feature its own brand of new furniture, lighting, rugs, and accessories. Shoppers at Revivals can choose from brand new furniture and accessories while mixing their new style with thrift store finds from the decade of their choice.

“We saw a real need in the valley for merchandise that was stylish, had good quality and was affordable,” adds Dane Koch, director of retail.

Revivals offers home furnishing from more than 50 vendors—including brand names such as Ashley, Diamond, and Coaster—but much of its inventory is custom-made for the store, and all of its selections fall under Revivals’ Mode label. While the Palm Springs shop focuses on all things midcentury modern, the Cathedral City branch trades on value, and the Palm Desert outlets’ assortment is more traditional in style.

About Revivals Stores 

Revivals has three locations: Palm Springs, Cathedral City, and Palm Desert.  The stores are staffed by 180 volunteers who support the mission of Desert AIDS Project (DAP), enabling Revivals to make an annual $1 million contribution to DAP. DAP has earned a national reputation as one of the most comprehensive HIV/AIDS service providers in the United States. Revivals employees and dedicated volunteers create a unique retail experience for the 29,000 people who shop the stores each month looking for a unique thrift store find while shopping brand new furniture and accessories. “There’s an excitement in our stores that you don’t feel at traditional retailers.  Part of that is the thrill of the hunt, but there’s something else happening and I think that is connection to community.  Our volunteers have created a unique community of neighbors helping neighbors inside Revivals three store locations.  They know we are selling product with a purpose,” says Director of Brand Marketing, Steven Henke.

Greater Palm Springs residents know and love Revivals Stores and have voted it as Best Resale \ Thrift \ Furniture \ Consignment\ or Vintage Clothing Store in four local reader contests this year.   Revivals Stores won Best Furniture Store and Best Consignment / Resale Store in Desert Sun’s 2019 Ultimate Pride Contest, Best Consignment / Resale Store in Desert Magazine’s 2019 Best of the Valley, Best Thrift Store in CV Independents 2019 Best of Coachella Valley Contest, Best Thrift Store in GED Magazines 2019 Out Awards Contest, and Best Consignment / Best Thrift Store and Best Vintage Clothing Store in Palm Springs Life’s 2018 Best of the Best Contest.

Visit to learn more: desertaidsproject.org and revivalsstores.com

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